Top 5 Wellness Apps Performance in Australia Q4 2023

The final quarter of 2023 saw notable performances from the top five wellness apps in Australia on a unified platform, with significant variations in downloads, revenue, and active users.

Calm exhibited a consistent revenue stream, peaking at around $72K in mid-October. Downloads fluctuated slightly, reaching a high of approximately 5.2K in the same month. Weekly active users remained robust, averaging around 71K throughout the quarter.

Headspace: Sleep & Meditation maintained steady revenue, with a peak of $59K in October. Downloads saw a gradual decrease, from 3.8K in mid-October to about 2.4K by the end of December. Active users hovered around 41K, with minor fluctuations.

Sleep Cycle - Tracker & Sounds experienced a peak in revenue at $21K in early December. Downloads were highest in late November, reaching nearly 3.9K. Weekly active users showed a slight decline, from approximately 58K in October to 48K by the end of December.

ShutEye®: Sleep Tracker, Sound saw a significant revenue increase, peaking at $25K in mid-December. Downloads also surged, reaching around 11K by the end of December. Active users followed a similar trend, growing from 12K in late September to 22K by the end of the quarter.

Insight Timer–Meditate & Sleep showed consistent revenue, with a peak of about $19K in mid-October. Downloads peaked at around 2.9K in mid-October but declined to 1.4K by the end of December. Active users remained stable, averaging around 18K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.